Jae Hyuk Yun
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Nordstrom

 

A Shopper Marketing Idea for Nordstrom

This is a shopper marketing idea we developed for Nordstrom to solve a real problem that their shoppers are facing. It's not too much to say that in-store traffic has declined because of the dreadful fitting room experience. It's almost a torture test to put back on their regular clothes to get another size of an item that doesn't fit. So here we came up with the digital assistant in a dressing room called Size Hop to ease the shopping experience.

Strategy

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Execution

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Art Director: Sydney Lippman