Jae Hyuk Yun
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Maytag Washer

Maytag Washer

Lots of weird, gross stuff happens in life. But with Maytag, it all comes out in the wash. Like nothing ever happened.

Out of home

 
 

Ambient

 

We created a mobile washing machine that travels where it’s needed the most. It goes to places where people need to wash off after having some fun like at music festivals or food fights. Also, our washing machine is solar powered and runs off of recycled water.

 
 
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Social

Digital

We also created a confession machine microsite. People type in their confessions to get a code off their next purchase.

 
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Co-writer: John Dillon IV

Art Director: Andrey Ter-Grigorian