Jae Hyuk Yun
Propel_Fitness_Water_logo.png

Propel Fitness Water

 

Propel Fitness Water

Most sports drinks focus on competitive runners. But we are talking to casual runners whose aspiration to run can be easily discouraged by their daily obstacles. They just need some motivation to be on the road everyday.

Out of Home

Ambient

Messages will appear in undesirable weather conditions on popular running routes.

Mobile App Partnership

Propel will partner with Runkeeper to support runners with motivational messages when the app senses a runner is slowing down. These messages will play automatically over their headphones so they don’t miss them.

 
 

Digital

Banner ads will be on weather websites and strategically appear when there are major weather events that drain a runner’s motivation.

 

Art Director: Mikayla Belson