Jae Hyuk Yun
Subarulogo.jpg

Subaru

 

Subaru

 

Strategy

Introducing: Subaru's flat-boxer engine.  Its horizontal design lowers the center of gravity and increases the symmetrical balance of the entire car. Flat is safer and more stable. Vertical things always make us feel uneasy. So Subaru simply believes that flat is better.

 

Print

 

Art Director: Ansley Jacobs

Copywriter: Will Aebi, Jae Hyuk Yun